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Submitted by thisisworldtown on July 17, 2009 – 3:15 pmNo Comment

uniform-project

This Year’s Model : The Uniform Project

Rules stifle creativity and enforce conformity…Sheena Matheiken certainly noticed such things when she was just such a child, attending schools in Kerala, India, where uniforms were the rule.

In May, Matheiken, who these days is the creative director for a Web-design company in New York, started the Uniform Project, which involves wearing the same dress every day for a year, and seeing just how aesthetically creative she could be despite that limitation.

The exercise was designed to attract online attention, as it is also meant to be a yearlong effort to round up donations for the Akanksha Foundation, a nonprofit that supports education efforts for underprivileged children in India.

The New York Times, June 12 2009 :: Read More…
Check out the The Uniform Project

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